Big Agnes creates high quality outdoor gear and accessories for the camping, hiking, etc. community. Their current hangtag/packaging system is dull, cheap, and lacking brand personality. I elevated the design system with their brand colors, giving life to their identity in a bold way, yet sophisticated as a pair with the dark gray. I created an illustration to use across the whole system and elevated their architecture with a Big Agnes Mountain cutout on the flaps, both helping embrace their brand feel and culture.